Match was hired to elevate the logo, corporate identity, investor pitch, brand archetype, brand colors, business card, and brand book. This was a very high profile project for Erthos, and Match worked closely with the brand team. Erthos offers a full suite of products and services aimed at helping developers dramatically reduce the levelized cost of energy or “LCOE” on utility-scale solar power plants. Its executives and management hail from companies including Tesla, Intel, General Electric, First Solar, Depcom Power, Sterling & Wilson, SMA, Solar Frontier and Plug Power. The team has extensive experience in global markets, including the US, Latin America, Australia, Europe, the Middle East, Africa, India, Asia, and the Pacific.